Performance measurement

Measuring what users say is important to them (e.g., convenience, availability of options), in addition to what an agency values (e.g., ridership
• The number of passenger trips that occur on the service, according to unlinked trips (meaning passengers are counted every time they board a vehicle)
Adapted from https://www.transit.dot.gov/ntd/national-transit-database-ntd-glossary More or revenue growth).